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1999-2004 studies in media economics at Stuttgart Media University (HdM) - university of applied
sciences. Internships in advertising agency and music production and management of music-events.
Graduation (graduate engineer) with diploma thesis
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung in 2004. Since
then Kai Bronner gained experience in the field of audio branding and sound communication on several projects
in collaboration with
audity,
acg audio consulting group,
Groves Sound Branding and others.
He is a founder member of
ExAM - Expertenkreis Angewandte Musikforschung
(expert society for applied music research). Together with Cornelius Ringe and Rainer Hirt he founded in 2009
the
Audio Branding Academy which hosts
the annual Audio Branding Congress.
His main research interests
include sound communication, sounddesign, timbre studies and music in general.
Publications:
Bronner, Kai & Hirt, Rainer & Ringe, Cornelius (Hrsg.):
Audio Branding Academy Yearbook 2011/2012. Baden Baden: Nomos Verlag 2012
Bronner, Kai & Hirt, Rainer & Ringe, Cornelius (Hrsg.):
Audio Branding Academy Yearbook 2010/2011. Edition Reinhard Fischer. Baden Baden: Nomos Verlag 2011
Bronner, Kai & Hirt, Rainer & Ringe, Cornelius (Hrsg.):
Audio Branding Academy Yearbook 2009/2010. Edition Reinhard Fischer. Baden Baden: Nomos Verlag 2010
Bronner, Kai & Hirt, Rainer (Hrsg.):
Audio Branding. Brands, Sound and Communication
. Edition Reinhard Fischer. Baden Baden: Nomos Verlag 2009
Bronner, Kai:Jingle all the Way? Basics of Audio Branding. In: Bronner, Kai & Hirt, Rainer (eds.):
Audio Branding. Brands, Sound and Communication
, pp.77-87. Edition Reinhard Fischer. Baden Baden: Nomos 2009
Bronner, Kai: Klangfarbe in Funktion. In: Georg Spehr (ed.):
Funktionale Klänge -
Hörbare Daten, klingende Geräte und gestaltete Hörerfahrungen, pp. 263-274. Bielefeld: transcript 2009
Joachim Stange-Elbe & Kai Bronner: Musikinstrumentenindustrie im digitalen Paradigmenwechsel
. In: Gerhard Gensch, Eva Maria Stöckler & Peter Tschmuck (eds.):
Musikrezeption, Musikdistribution und Musikproduktion. Der Wandel des Wertschöpfungsnetzwerks
in der Musikwirtschaft, pp. 311-334. Wiesbaden: Gabler 2008
Bronner, Kai & Hirt, Rainer (eds.):
Audio-Branding. Entwicklung, Anwendung,
Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft (Audio-Branding. Development, Usage
and Effect of Acoustic Identities in Advertsing, Media and Society). Munich: Reinhard Fischer 2007
Bronner, Kai: Schöner die Marken nie klingen...Jingle all the Way? Grundlagen des Audio-Branding
. In: Bronner, Kai & Hirt, Rainer (eds.):
Audio-Branding. Entwicklung, Anwendung,
Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft, pp. 82-96. Munich: Reinhard Fischer
2007
Bronner, Kai:
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung. München:
Grin 2007
Presentations:
September 2008, Research on the interaction between the perception of music and flavour. Presentation
at the annual meeting of the
Deutsche Gesellschaft für Musikpsychologie (German
Society for Music Psychology).
Juli 2008, Research on the interaction between the perception of music and flavour. Presentation at
International Multisensory
Research Forum IMRF.
November 2007, Sound follows function. Sound communication and the relevance of timbre. Presentation
at the
2nd International VDT Symposium, with
Rainer Hirt.
November 2006,
SoundTrack_Cologne 3.0
: acoustic branding - presentation on audio branding and sound branding, with John Groves.
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