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Reasonable sound communication requires knowledge and skills in the field of sound, music and communication.
The creation and selection of audio content aims at conveying information, communicating certain values and generating appropriate ambiances. Thus, it is essential to understand the interactions of sound elements,
music and communication systems in different conditions. This expertise becomes more and more important
in domains like: audio branding, industrial sound design, acoustic brand management, product sounddesign,
multi-sensory branding, auditory user interfaces aui, functional sounds, music therapy.
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